5 years ago it was predicted that by 2017 CMO’s will spend more on IT than their counterpart CIOs. The analyst mentioned it would be a bit over the top but backs it up with statistics. It's clear [...]
As we celebrate Summer and enter the last half of the year, let’s take a few moments to relish five reasons why the future looks exceedingly bright for direct marketers.
When it comes to television attribution solutions, the race to deliver actionable insights is on. Instead of waiting days or weeks, a new breed of real-time automated content recognition (ACR) [...]