5 years ago it was predicted that by 2017 CMO’s will spend more on IT than their counterpart CIOs. The analyst mentioned it would be a bit over the top but backs it up with statistics. It's clear [...]
As we celebrate Summer and enter the last half of the year, let’s take a few moments to relish five reasons why the future looks exceedingly bright for direct marketers.
When it comes to television attribution solutions, the race to deliver actionable insights is on. Instead of waiting days or weeks, a new breed of real-time automated content recognition (ACR) [...]
Traditional TV commercials are at the eye of a digital storm as broadcasters race to embrace new technologies allowing advertisers to more precisely target their most valuable customers. Media [...]
While it's not glamorous, columnist Alison Lohse points out that working to achieve strong data governance is crucial to ensuring consistency, both within your organization and with external [...]
Business intelligence and analytics platform offerings have been undergoing a transformative shift, providing benefits for organizations of all sizes by allowing people to easily share and [...]
At what point in a customer's journey do you build the brand? EVERYWHERE!! Pre-purchase. Post-purchase. In advertising. You name it. We can do our best to create a brand. But [...]