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Digitally Native Brands Thrive In Today’s Tech-Savvy Consumer Environment
The Future of Digitally Native Brands Digitally native brands are companies that start and frequently operate online. Over a decade ago, it was normal to start a business by opening…
Read MoreThe Rational & Emotional Building Blocks of Effective Direct Response Television Advertising
Effective direct response television (DRTV) advertising typically follows a formula for one simple reason: the formula works. That formula is designed to capture prospects and push them down a transaction…
Read MoreHow to Get the Most Out of Your Commercial Production
You don’t need to overpay for production, but here are some smart guidelines that can help ensure advertisers get the most value for their investment DirectConnect recently sat down with…
Read MoreDirect Response Television: The Retail Sales Supercharger
DRTV advertising fuels wild retail sell-through and acts as a force multiplier across all marketing channels As marketers we’re always attracted to new ways to reach our customers effectively. Witness the…
Read MoreThe 6 Principles of Influence Every Marketer Needs To Know
Direct marketing thought leader Rick Petry explores the mechanics of Dr. Robert Cialdini’s principles of influence in this six-part series based upon Dr. Cialdini’s seminal book Influence: The Psychology of…
Read MoreDirectConnect Marketing Pulse With WarnerMedia’s Jason Baron
This is the first in a series of DirectConnect interview segments where marketing and advertising leaders provide their insights in response to topical questions. This quarter we feature veteran advertising…
Read MoreClarifying MasterCard’s New Rules & How They Impact Marketers
Marketers should know that MasterCard’s new rules are less complicated than they appear at first glance. Communication between merchant and consumer is required and stressed heavily. The purpose is to…
Read MoreWhy Advertisers Should Think of YouTube as a TV Channel
For years, digital platforms have jockeyed to get a piece of the larger TV advertising budgets. Digital media devices across desktop and mobile, existing as well as new publishers, and…
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