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Why Advertisers Should Think of YouTube as a TV Channel
For years, digital platforms have jockeyed to get a piece of the larger TV advertising budgets. Digital media devices across desktop and mobile, existing as well as new publishers, and…
Read MoreTelevision and Digital Advertising’s Impact on Amazon Sales: What Every Marketer Needs to Know
One of the great advantages of television and digital advertising is the marketer’s ability to measure the cause and effect of an ad as it relates to online sales. TV…
Read More10 for :10s: Why You Should Include 10-Second Syndicated Advertising in Your Next Media Plan
While you may not think that you are familiar with the 10-second commercial, if you’ve been watching television anytime over the last 40 years and have heard these announcements: “promotional…
Read MoreThe Secret Sauce to Positive MER
Is the secret sauce to a positive or negative media efficiency ratio (MER) resting solely in the execution of your marketing campaign or is it juicier? It’s so much juicier.…
Read More‘TV Everywhere’: The Third Era of TV Has Arrived
As part of a Throwback Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance today.…
Read MoreFive Important Legal Lessons for Advertisers from An FTC Pro
As a veteran advertising lawyer, I generally have two types of clients: those who pay me now and those who pay me later. Or, more precisely, those who pay a…
Read MoreCall Center Expertise Is Critical to Direct Marketing Success
According to the recent US CX DMG Survey 2018 from Contact Babel, the three most important factors customers want when they contact you are: Their question is resolved the first…
Read MoreHearing with Your Eyes Open: Why Closed Captioning Matters
As the parent of a young child who is in the beginning stages of reading, my wife and I try to do everything right: We play “I Spy” at the…
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