DirectConnect: Insights worth considering.

The 6 Principles of Influence Every Marketer Needs To Know

Direct marketing thought leader Rick Petry explores the mechanics of Dr. Robert Cialdini’s principles of influence in this six-part series based upon Dr. Cialdini’s seminal book Influence: The Psychology of…

DirectConnect Marketing Pulse With WarnerMedia’s Jason Baron

This is the first in a series of DirectConnect interview segments where marketing and advertising leaders provide their insights in response to topical questions. This quarter we feature veteran advertising…

Clarifying MasterCard’s New Rules & How They Impact Marketers

Marketers should know that MasterCard’s new rules are less complicated than they appear at first glance. Communication between merchant and consumer is required and stressed heavily. The purpose is to…

Why Advertisers Should Think of YouTube as a TV Channel

For years, digital platforms have jockeyed to get a piece of the larger TV advertising budgets. Digital media devices across desktop and mobile, existing as well as new publishers, and…

Television and Digital Advertising’s Impact on Amazon Sales: What Every Marketer Needs to Know

One of the great advantages of television and digital advertising is the marketer’s ability to measure the cause and effect of an ad as it relates to online sales. TV…

10 for :10s: Why You Should Include 10-Second Syndicated Advertising in Your Next Media Plan

While you may not think that you are familiar with the 10-second commercial, if you’ve been watching television anytime over the last 40 years and have heard these announcements: “promotional…

The Secret Sauce to Positive MER

Is the secret sauce to a positive or negative media efficiency ratio (MER) resting solely in the execution of your marketing campaign or is it juicier? It’s so much juicier.…

‘TV Everywhere’: The Third Era of TV Has Arrived

As part of a Throwback Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance today.…