DirectConnect: Insights worth considering.

Digitally Native Brands Thrive In Today’s Tech-Savvy Consumer Environment

The Future of Digitally Native Brands Digitally native brands are companies that start and frequently operate online. Over a decade ago, it was normal to start a business by opening…

The Rational & Emotional Building Blocks of Effective DRTV Advertising

Effective direct response television (DRTV) advertising typically follows a formula for one simple reason: the formula works. That formula is designed to capture prospects and push them down a transaction…

How to Get the Most Out of Your Commercial Production

You don’t need to overpay for production, but here are some smart guidelines that can help ensure advertisers get the most value for their investment DirectConnect recently sat down with…

Direct Response Television: The Retail Sales Supercharger

DRTV advertising fuels wild retail sell-through and acts as a force multiplier across all marketing channels As marketers we’re always attracted to new ways to reach our customers effectively. Witness the…

The 6 Principles of Influence Every Marketer Needs To Know

Direct marketing thought leader Rick Petry explores the mechanics of Dr. Robert Cialdini’s principles of influence in this six-part series based upon Dr. Cialdini’s seminal book Influence: The Psychology of…

DirectConnect Marketing Pulse With WarnerMedia’s Jason Baron

This is the first in a series of DirectConnect interview segments where marketing and advertising leaders provide their insights in response to topical questions. This quarter we feature veteran advertising…

Clarifying MasterCard’s New Rules & How They Impact Marketers

Marketers should know that MasterCard’s new rules are less complicated than they appear at first glance. Communication between merchant and consumer is required and stressed heavily. The purpose is to…

Why Advertisers Should Think of YouTube as a TV Channel

For years, digital platforms have jockeyed to get a piece of the larger TV advertising budgets. Digital media devices across desktop and mobile, existing as well as new publishers, and…