DirectConnect: Insights worth considering.

Two-D Productions Dena Levy On Making The Most Of Emotional Intelligence

Effective direct response television advertising often relies on human connection, whether that takes the form of an on-air spokesperson, an expert, or an everywoman or everyman testimonial being able to…

Principles of Influence Part 1: The Power of Liking

Note: This will be the first in a series of six blog posts in the coming weeks and months based on principles found in Dr. Robert Cialdini’s seminal psychology book…

DRMetrix—The Ultimate Media Transparency Tool

As part of a Throwback Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance today.…

Principles of Influence Part 6: Social Proof is Positive Proof

Note: This is the sixth and final in a series of blog posts devoted to principles of influence found in Dr. Robert Cialdini’s seminal psychology book entitled Influence: The Psychology…

Principles of Influence Part 5: Consistency — Our Tendency to Double Down on Decisions

Note: This is the fifth in a series of six blog posts being featured based on principles found in Dr. Robert Cialdini’s seminal psychology book entitled Influence: The Psychology of…

Principles of Influence Part 4: Authority as Trust Builder

Note: This is the fourth in a series of six blog posts being featured in the coming weeks and months based on principles found in Dr. Robert Cialdini’s seminal psychology…

Principles of Influence Part 3: Scarcity as Motivator

Note: This is the third in a series of six blog posts being featured in the coming weeks and months based on principles found in Dr. Robert Cialdini’s seminal psychology…

Principles of Influence Part 2: The Law of Reciprocity

Note: This is the second in a series of six blog posts in the coming weeks and months based on principles found in Dr. Robert Cialdini’s seminal psychology book entitled…