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DirectConnect: Insights worth considering.

Television and Digital Advertising’s Impact on Amazon Sales: What Every Marketer Needs to Know

One of the great advantages of television and digital advertising is the marketer’s ability to measure the cause and effect of an ad as it relates to online sales. TV…

10 for :10s: Why You Should Include 10-Second Syndicated Advertising in Your Next Media Plan

While you may not think that you are familiar with the 10-second commercial, if you’ve been watching television anytime over the last 40 years and have heard these announcements: “promotional…

The Secret Sauce to Positive MER

Is the secret sauce to a positive or negative media efficiency ratio (MER) resting solely in the execution of your marketing campaign or is it juicier? It’s so much juicier.…

‘TV Everywhere’: The Third Era of TV Has Arrived

As part of a Throwback Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance today.…

Five Important Legal Lessons for Advertisers from An FTC Pro

As a veteran advertising lawyer, I generally have two types of clients: those who pay me now and those who pay me later. Or, more precisely, those who pay a…

Call Center Expertise Is Critical to Direct Marketing Success

According to the recent US CX DMG Survey 2018 from Contact Babel, the three most important factors customers want when they contact you are: Their question is resolved the first…

Hearing with Your Eyes Open: Why Closed Captioning Matters

As the parent of a young child who is in the beginning stages of reading, my wife and I try to do everything right: We play “I Spy” at the…

Two-D Productions Dena Levy On Making The Most Of Emotional Intelligence

Effective direct response television advertising often relies on human connection, whether that takes the form of an on-air spokesperson, an expert, or an everywoman or everyman testimonial being able to…