DirectConnect: Insights worth considering.

Five Important Legal Lessons for Advertisers from An FTC Pro

As a veteran advertising lawyer, I generally have two types of clients: those who pay me now and those who pay me later. Or, more precisely, those who pay a…

Call Center Expertise Is Critical to Direct Marketing Success

According to the recent US CX DMG Survey 2018 from Contact Babel, the three most important factors customers want when they contact you are: Their question is resolved the first…

Hearing with Your Eyes Open: Why Closed Captioning Matters

As the parent of a young child who is in the beginning stages of reading, my wife and I try to do everything right: We play “I Spy” at the…

Two-D Productions Dena Levy On Making The Most Of Emotional Intelligence

Effective direct response television advertising often relies on human connection, whether that takes the form of an on-air spokesperson, an expert, or an everywoman or everyman testimonial being able to…

Principles of Influence Part 1: The Power of Liking

Note: This will be the first in a series of six blog posts in the coming weeks and months based on principles found in Dr. Robert Cialdini’s seminal psychology book…

Texting, 1-2-3, Texting

As part of a Thought Leader Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance…

DRMetrix—The Ultimate Media Transparency Tool

As part of a Throwback Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance today.…

Principles of Influence Part 6: Social Proof is Positive Proof

Note: This is the sixth and final in a series of blog posts devoted to principles of influence found in Dr. Robert Cialdini’s seminal psychology book entitled Influence: The Psychology…