DirectConnect: Insights worth considering.

Call centers and inbound phone services create brand experiences

One of the most important tasks for any company is creating and maintaining relationships with its customers. Regardless of industry or marketplace, call center services continue to be a vital…

Push and Pull Marketing in the Omni-Channel Age

As part of a Throwback Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance today.…

Movie advertising – Cinema theater ads of your brand on the big screen

Importance Of Brand Safe Media Environments Brand safe environments are critical in today’s changing media landscape. Technology fuels efficiency and innovation for advertisers, but risks compromising brand safety. Thankfully, cinema…

Multicultural Direct Response Advertising: The Savvy Marketer’s Best Kept Secret

In the past, “Multicultural” was synonymous with “Hispanic” in the minds of many marketers, but that is no longer the case. There are dozens of multicultural ethnic segments making up the mosaic…

Top reasons why infomercials and DRTV fail and how to avoid

Getting The Most From DRTV For The Newcomer After spending 18 years developing products and running operations for several DRTV (Direct Response TV) companies that brought you products like “The Shake Weight,”…

Marketers: Hug it out with consumers using social media

As marketers, our job is to feed that desire with something unique that will, hopefully, improve lives and create happiness and satisfaction. Learn ways that advertisers can leverage social media……

Rediscovering the infomercial

You’ve seen them late at night, those 28.5-minute commercials masquerading as shows. Compared with other late-night viewing options, many infomercial are quite entertaining! The program guide descriptions used to say…

The End Of TV Ad Waste

Despite the growing presence of digital platforms, TV remains the most effective advertising medium. More than 304 million people make up the 2018 U.S. TV audience, and the average American still…