DirectConnect: Insights worth considering.

Top reasons why infomercials and DRTV fail and & to avoid

Getting The Most From DRTV For The Newcomer After spending 18 years developing products and running operations for several DRTV (Direct Response TV) companies that brought you products like “The Shake Weight,”…

Marketers: Hug it out with consumers using social media

As marketers, our job is to feed that desire with something unique that will, hopefully, improve lives and create happiness and satisfaction. Learn ways that advertisers can leverage social media……

Rediscovering the Infomercial

You’ve seen them late at night, those 28.5-minute commercials masquerading as shows. Compared with other late-night viewing options, many infomercial are quite entertaining! The program guide descriptions used to say…

The End Of TV Ad Waste

Despite the growing presence of digital platforms, TV remains the most effective advertising medium. More than 304 million people make up the 2018 U.S. TV audience, and the average American still…

Why Real-Time Attribution Is Critical To Your Direct Response Media Strategy

DRTV Real-time attribution is a total myth, a fad, and worst of all, a marketing scheme. Or is it? Real-time attribution is in fact very real and very important to…

One big data picture is worth a thousand words

In the Age of Big Data, there is so much data floating around at any given time that it is impossible to sift through and interpret it all manually. Because…

Let Me Make This Brief

As part of a Thought Leader Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance…