A completely connected approach to modern media.
Today’s marketer must meet their consumer at a time, place, and device of their audiences’ choosing. At DirectAvenue, our holistic approach takes into account every aspect of consumers’ media usage behaviors and the ever-changing marketplace, using our years of experience to develop the right media strategy for your message. Our team is extremely skilled at uncovering unique opportunities to help you achieve your objectives against the KPI’s that matter most to you. It’s part experience and part instinct fueled by proactive, forward-thinking perseverance. And it’s what makes our methods so different than those of any other media agency.
“DirectAvenue is a hyperresponsive, nimble and vastly capable partner I rely on to help fuel our business.”Erin Gehan, SVP of Marketing, eharmony
Here’s a broad overview of some of our key media services:
- Short-Form Direct & Brand Response Strategic Consultation
- Target Audience Analysis
- Media Planning & Scheduling
- Connected Response Digital Media Planning & Buying
- Connected TV
- Rate Negotiation
- Media Placement
- Creative Trafficking
- Advanced Analytics & Attribution Modeling
- Marketing Partner Selection & Integration
- Integrated Performance Reporting
We have a vast depth of consumer knowledge across a broad range of industries, but we have significant category experience in the following areas:
- Digital Disruptors
- Health & Wellness
- Fitness & Exercise
- Beauty & Skin Care
- Kitchen & Household Goods
- Financial Services
- Travel Services
- Non-Profit Organizations
We have managed media investments for a wide variety of business objectives including:
- Brand Response
- Lead Generation
- Direct Sales
- Trial Offers
- Omni-Channel Marketing
No matter who your audience is, we know how to reach them. We’ve executed successful campaigns to people from all walks of life including:
- Mature Adults
It’s all about timing.
In today’s hyper-distracted, multi-screen, multi-tasking, multi-everything world, you only have a few seconds to connect with your audience. Our granularly-targeted, optimally-timed digital media campaigns are designed to hit at precisely the moments people are most open to receiving – and responding to – your message, allowing us to drive engagement, capture precious market share and increase media ROI. Our plans also leverage the fluidity of the marketplace, enabling us to react in real-time to optimize placements on an hourly basis to maximize results.
The opportunity trifecta.
As a data-driven marketing company with a vast amount of credibility in the industry, we’re uniquely positioned to create one-of-a-kind media opportunities for our clients that are both strategic and profitable. There are three key factors that contribute to this:
Our media buyers all have deep experience, giving them the savviness to identify and act on opportunities quickly. They’ve also built unparalleled goodwill with media sellers, ensuring us the best rates, a high probability of clearance and first-access to fire sales and other cost-effective, time-sensitive opportunities.
Our process is agile and streamlined. We can get approvals faster and respond quicker, shortening the turnaround time for changes in media investments. This means we can close deals faster, edging out the competition and making us a more appealing partner for media providers.
Our planners have a key understanding of all types of short-form television and connected response channels including national and local cable and broadcast networks, syndication, satellite, connected TV (CTV), video on demand (VOD), over the top (OTT), digital video and more as well as social media and geo-targeted mobile ads, allowing them to shift investments quickly if needed.
The DirectAvenue Connected Response Platform
With so many different opportunities to connect with consumers today, a TV ad is no longer just a TV ad. It’s the chance to trigger several micro-events such as searches for product specs, pricing and reviews – all while an ad is still playing. Our fully integrated Connected Response platform efficiently coordinates our clients’ off-line and on-line marketing efforts to maximize impact and ensure that media investments are reallocated to the best performing channels based on integrated response metrics and overall campaign metrics.