Posts Tagged ‘digital advertising’
The 6 Principles of Influence Every Marketer Needs To Know
Direct marketing thought leader Rick Petry explores the mechanics of Dr. Robert Cialdini’s principles of influence in this six-part series based upon Dr. Cialdini’s seminal book Influence: The Psychology of…
Read MoreWhy Advertisers Should Think of YouTube as a TV Channel
For years, digital platforms have jockeyed to get a piece of the larger TV advertising budgets. Digital media devices across desktop and mobile, existing as well as new publishers, and…
Read MoreTelevision and Digital Advertising’s Impact on Amazon Sales: What Every Marketer Needs to Know
One of the great advantages of television and digital advertising is the marketer’s ability to measure the cause and effect of an ad as it relates to online sales. TV…
Read MorePrinciples of Influence Part 3: Scarcity as Motivator
Note: This is the third in a series of six blog posts being featured in the coming weeks and months based on principles found in Dr. Robert Cialdini’s seminal psychology…
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