Posts Tagged ‘performance-based television advertisements’
The 6 Principles of Influence Every Marketer Needs To Know
Direct marketing thought leader Rick Petry explores the mechanics of Dr. Robert Cialdini’s principles of influence in this six-part series based upon Dr. Cialdini’s seminal book Influence: The Psychology of…
Read MoreDRMetrix—The Ultimate Media Transparency Tool
As part of a Throwback Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance today.…
Read MorePrinciples of Influence Part 3: Scarcity as Motivator
Note: This is the third in a series of six blog posts being featured in the coming weeks and months based on principles found in Dr. Robert Cialdini’s seminal psychology…
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