Posts Tagged ‘performance-based television advertisements’
DRMetrix—The Ultimate Media Transparency Tool
As part of a Throwback Thursday series of articles, DirectAvenue will be publishing articles from the archive of the agency’s CMO and SVP Client Services that still have relevance today.…
Read MorePrinciples of Influence Part 3: Scarcity as Motivator
Note: This is the third in a series of six blog posts being featured in the coming weeks and months based on principles found in Dr. Robert Cialdini’s seminal psychology…
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