Francie is a well-known DRTV veteran with over two decades of industry experience, starting with 15 years at Eicoff in her hometown of Chicago. Before joining DirectAvenue, she built and managed the direct response media team at a Boston-based agency, overseeing all client results and communications. Her straightforward style and ability to find humor even in challenging situations have helped her form lasting relationships with vendors and clients alike. She has extensive experience in a wide variety of verticals, including highly regulated industries such as legal, pharmaceuticals, insurance and nutraceuticals. Francie’s unique combination of both media planning and client management experience gives her a fresh, holistic perspective that provides valuable insight to DirectAvenue campaigns.