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A data-driven media agency using Linear TV and Connected TV to create growth & revenue

Measured Results
Television Advertising
A data-driven media agency using Linear TV and Connected TV to create growth & revenue
Linear TV
Linear TV
Streaming TV
Streaming TV
Advanced Analytics
Advanced Analytics
Digital
Digital
Creative
Creative

Solutions

Experience the future of advertising with our data-driven approach to planning, buying, and measuring brand response and performance media across all screens and customer touchpoints, including linear TV and CTV.

Seeking
non-traditional outcomes

We are a nimble and innovative media buying and technology team, committed to helping our clients achieve maximum performance through data, strategy, daily account stewardship, and our ability to drive profitable outcomes at scale.

Tech <br />
Disruptors
Tech
Disruptors
Emerging <br />
Brands
Emerging
Brands
TV Gone <br />
Wrong
TV Gone
Wrong
Television Advertising
CTV
Measured Results
Television Advertising
CTV
Measured Results
Babbel
BODI
GoodRx
Ziprecruiter
eHarmony

About Us

Founded in 2007, DirectAvenue is a brand response TV agency. Our best-in-class data-driven team of innovative media professionals specialize in linear TV and CTV media planning and buying. Analytical and collaborative by nature, we take an audience-first approach to your business and align the buy to the brand, sales funnel, and performance goals.

Our motto, ‘Expect More” embodies our commitment as a reliable and responsible partner to our clients. We strive to exceed their expectations by providing exceptional care and attention to detail.

We enjoy taking on challenges and exploring new opportunities on behalf of our clients, even when they seem impossible.

Scott Kowalchek
Scott Kowalchek
President, CEO

Meet Scott, a visionary CEO revolutionizing marketing strategies by integrating linear TV, CTV, brand-building, performance metrics, and data. With 30 years of industry leadership, Scott navigates the evolving media landscape, empowering businesses to leverage the power of both brand and performance.

Scott Kowalchek
President, CEO
Marc Johnston
Marc Johnston
CFO & COO

Let me introduce Marc, the analytical maestro at DirectAvenue (DA), orchestrating the synergy of linear TV, streaming, data, and analytics. His savvy leadership propels DA’s success in media and marketing science, where a blend of sharp insights and operational finesse defines his strategic impact.

Marc Johnston
CFO & COO
Josh Pico
Josh Pico
Senior Vice President, Media

Throughout his illustrious 20+ year career, Josh has demonstrated versatility in media buying, overseeing campaigns across Linear TV, Streaming/CTV, Digital Display, and Online Video.  Using a data-driven approach, he has showcased his proficiency in managing million-dollar brand initiatives and meticulous performance tests alike.

Josh Pico
Senior Vice President, Media
Nicky Delasalle
Nicky Delasalle
Vice President, Growth

Allow me to introduce Nicky, Vice President, Growth, adept at engaging new clients, maximizing efficiencies, increasing customer ROI, and profitably scaling businesses. She specializes in omni-channel marketing, eCommerce, and digital channels and has driven performance marketing for Fortune 500, entrepreneurs, and tech-disruptors globally.

Nicky Delasalle
Vice President, Growth
Brian Petroro
Brian Petroro
Account Director

Meet Brian, the Account Director who emphasizes data in decision-making, driving growth, and delivering results.  Leveraging the power of DA’s media buying power and marketing science to deliver for every client. He excels at optimizing media performance, shaping impactful brand strategies, and uncovering valuable audience insights.

Brian Petroro
Account Director
Luigi Cicciari
Luigi Cicciari
Vice President, Operations

Luigi has 20+ years in Direct Response Operations and Media Management. He excels in optimizing campaigns and leveraging data science to drive results. Adept at collaborating across departments, he ensures optimal outcomes for clients. Luigi leads the San Diego Tableau User Group, empowering business users with data-rich insights.

Luigi Cicciari
Vice President, Operations

Our Blog

Not just a simple media blog, DirectAvenue uncovers and explains the media universe from within, offering in-depth coverage of the latest advertising data and trends. Stay ahead of the curve by gaining new market insights and comprehensive content on leading performance strategies, data, and measurement. It’s all about media across all screens and customer touchpoints, including linear TV and CTV.

Top 5 Media Landscape Insights- March
Top 5 Media Landscape Insights- March
02.27.2024
amazon
datadriven
directavenue
disney
fox
Fubo
insights
march
medialandscape
peacock
performancemarketing
revenue
top 5
tvads
walmart
Exploring Retail Media Ad Expenditure
Exploring Retail Media Ad Expenditure
02.21.2024
2024
advertising
ctv
datadriven
directaveue
display
linear tv
omnichannel
prime video
retailmedia
roku
search
tvads
viewership
walmart
Top Media Changes this Month
Top Media Changes this Month
02.02.2024
ctv
data-driven
directavenue
espn
fox
linear
mlb
paramount global
performance marketing
sports
streaming
tv advertising
vizio
walmart
warner brothers
Top 5 Media Landscape Insights- February
Top 5 Media Landscape Insights- February
01.25.2024
ad spend
amazon
ctv
data-driven
directavenue
disney
environment
february
hulu
insights
landscape
linear
marketing
netflix
paramount plus
peacock
performance marketing
streaming views
top 5
tv
Navigating the Fragmented Video Universe!
Navigating the Fragmented Video Universe!
01.25.2024
by Nicky Delasalle
amazon
ctv
data-driven
directavenue
disney
economic outlook
espn
linear tv
live tv
nfl
ott
performance advertising
pluto
roku
sports
streaming
traditional tv
tubi
tv
viewership trends
YouTube tv
Top 5 Media Landscape Insights- January
Top 5 Media Landscape Insights- January
12.20.2023
2024
advertisers
amazon
consumers
creative metrics
ctv
directavenue
january
media
paramount
prime video
streaming
super bowl
targeting
top 5
trends
3 Trends for Advertisers to Watch in 2024
3 Trends for Advertisers to Watch in 2024
12.18.2023
2023
2024
advertisers
amazon prime
ctv
data-driven
digital media
directavenue
linear
nielsen
performance marketing
streaming
trends
Top 5 Video Streaming Stats in 2023
Top 5 Video Streaming Stats in 2023
12.13.2023
advertising
boomers
ctv
data-driven
directavenue
genx
genz
linear
millenials
netflix
night agent
performance marketing
streaming
The Home of Football
The Home of Football
12.12.2023
by Nicky Delasalle
americans
ctv
football
linear
live tv
networks
nfl
programming
sports
sports broadcasts
streaming
tv
viewership
Top 5 Media Landscape Insights- December
Top 5 Media Landscape Insights- December
12.12.2023
2023
ctv
december
disney
hulu
linear
media landscape
netflix
olympics
peacock
streaming
top 5
Black Friday Sales 2023
Black Friday Sales 2023
12.12.2023
adobe analytics
advertising
black friday
cyber monday
digital media
ecommerce
holidays
sales
shoppers
thanksgiving
Top 5 E-commerce Holidays in Q4
Top 5 E-commerce Holidays in Q4
11.16.2023
advertising
amazon
ctv
cyber monday
data-driven
directavenue
ecommerce holidays
giving tuesday
green monday
holidays
linear
performance marketing
Q4
streaming
super saturday
top 5
tv
video advertising

Let’s talk
about how we can help you achieve more.