A data-driven media agency using Linear TV and Connected TV to create growth & revenue
Television Advertising
Solutions
Experience the future of advertising with our data-driven approach to planning, buying, and measuring brand response and performance media across all screens and customer touchpoints, including linear TV and CTV.
Seeking
non-traditional outcomes
We are a nimble and innovative media buying and technology team, committed to helping our clients achieve maximum performance through data, strategy, daily account stewardship, and our ability to drive profitable outcomes at scale.
Disruptors
Brands
Wrong
About Us
Founded in 2007, DirectAvenue is a brand response TV agency. Our best-in-class data-driven team of innovative media professionals specialize in linear TV and CTV media planning and buying. Analytical and collaborative by nature, we take an audience-first approach to your business and align the buy to the brand, sales funnel, and performance goals.
Our motto, ‘Expect More” embodies our commitment as a reliable and responsible partner to our clients. We strive to exceed their expectations by providing exceptional care and attention to detail.
We enjoy taking on challenges and exploring new opportunities on behalf of our clients, even when they seem impossible.
Meet Scott, a visionary CEO revolutionizing marketing strategies by integrating linear TV, CTV, brand-building, performance metrics, and data. With 30 years of industry leadership, Scott navigates the evolving media landscape, empowering businesses to leverage the power of both brand and performance.
Let me introduce Marc, the analytical maestro at DirectAvenue (DA), orchestrating the synergy of linear TV, streaming, data, and analytics. His savvy leadership propels DA’s success in media and marketing science, where a blend of sharp insights and operational finesse defines his strategic impact.
Throughout his illustrious 20+ year career, Josh has demonstrated versatility in media buying, overseeing campaigns across Linear TV, Streaming/CTV, Digital Display, and Online Video. Using a data-driven approach, he has showcased his proficiency in managing million-dollar brand initiatives and meticulous performance tests alike.
Allow me to introduce Nicky, Vice President, Growth, adept at engaging new clients, maximizing efficiencies, increasing customer ROI, and profitably scaling businesses. She specializes in omni-channel marketing, eCommerce, and digital channels and has driven performance marketing for Fortune 500, entrepreneurs, and tech-disruptors globally.
Luigi has 20+ years in Direct Response Operations and Media Management. He excels in optimizing campaigns and leveraging data science to drive results. Adept at collaborating across departments, he ensures optimal outcomes for clients. Luigi leads the San Diego Tableau User Group, empowering business users with data-rich insights.
With over 20 years’ experience, Michele specialized in leveraging data-driven strategies to optimize media performance and drive client success. Her expertise spans media buying, campaign management, and delivering impactful brand strategies. She is dedicated to translating insights into results, consistently achieving growth and enhancing operational efficiencies.
Betsy is a multifaceted marketer with a reputation for delivering exceptional measurable business outcomes. With experience spanning brand marketing, account management, media buying, and more- she’s led strategic campaigns at ad agencies, media, and technology companies. From insight analysis to full channel optimization, Betsy generates results.
Our Blog
Not just a simple media blog, DirectAvenue uncovers and explains the media universe from within, offering in-depth coverage of the latest advertising data and trends. Stay ahead of the curve by gaining new market insights and comprehensive content on leading performance strategies, data, and measurement. It’s all about media across all screens and customer touchpoints, including linear TV and CTV.
