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A data-driven media agency using Linear TV and Connected TV to create growth & revenue

Measured Results
Television Advertising
A data-driven media agency using Linear TV and Connected TV to create growth & revenue
Linear TV
Linear TV
Streaming TV
Streaming TV
Advanced Analytics
Advanced Analytics
Digital
Digital
Creative
Creative

Solutions

Experience the future of advertising with our data-driven approach to planning, buying, and measuring brand response and performance media across all screens and customer touchpoints, including linear TV and CTV.

Seeking
non-traditional outcomes

We are a nimble and innovative media buying and technology team, committed to helping our clients achieve maximum performance through data, strategy, daily account stewardship, and our ability to drive profitable outcomes at scale.

Tech <br />
Disruptors
Tech
Disruptors
Emerging <br />
Brands
Emerging
Brands
TV Gone <br />
Wrong
TV Gone
Wrong
Television Advertising
CTV
Measured Results
Television Advertising
CTV
Measured Results
Babbel
BODI
GoodRx
Ziprecruiter
eHealth

About Us

Founded in 2007, DirectAvenue is a brand response TV agency. Our best-in-class data-driven team of innovative media professionals specialize in linear TV and CTV media planning and buying. Analytical and collaborative by nature, we take an audience-first approach to your business and align the buy to the brand, sales funnel, and performance goals.

Our motto, ‘Expect More” embodies our commitment as a reliable and responsible partner to our clients. We strive to exceed their expectations by providing exceptional care and attention to detail.

We enjoy taking on challenges and exploring new opportunities on behalf of our clients, even when they seem impossible.

Scott Kowalchek
Scott Kowalchek
President, CEO

Meet Scott, a visionary CEO revolutionizing marketing strategies by integrating linear TV, CTV, brand-building, performance metrics, and data. With 30 years of industry leadership, Scott navigates the evolving media landscape, empowering businesses to leverage the power of both brand and performance.

Scott Kowalchek
President, CEO
Marc Johnston
Marc Johnston
CFO & COO

Let me introduce Marc, the analytical maestro at DirectAvenue (DA), orchestrating the synergy of linear TV, streaming, data, and analytics. His savvy leadership propels DA’s success in media and marketing science, where a blend of sharp insights and operational finesse defines his strategic impact.

Marc Johnston
CFO & COO
Josh Pico
Josh Pico
Senior Vice President, Media

Throughout his illustrious 20+ year career, Josh has demonstrated versatility in media buying, overseeing campaigns across Linear TV, Streaming/CTV, Digital Display, and Online Video.  Using a data-driven approach, he has showcased his proficiency in managing million-dollar brand initiatives and meticulous performance tests alike.

Josh Pico
Senior Vice President, Media
Nicky Delasalle
Nicky Delasalle
Vice President, Growth

Allow me to introduce Nicky, Vice President, Growth, adept at engaging new clients, maximizing efficiencies, increasing customer ROI, and profitably scaling businesses. She specializes in omni-channel marketing, eCommerce, and digital channels and has driven performance marketing for Fortune 500, entrepreneurs, and tech-disruptors globally.

Nicky Delasalle
Vice President, Growth
Luigi Cicciari
Luigi Cicciari
Vice President, Operations

Luigi has 20+ years in Direct Response Operations and Media Management. He excels in optimizing campaigns and leveraging data science to drive results. Adept at collaborating across departments, he ensures optimal outcomes for clients. Luigi leads the San Diego Tableau User Group, empowering business users with data-rich insights.

Luigi Cicciari
Vice President, Operations
Lorraine Galano
Lorraine Galano
Account Director

Loraine leverages 15 years of expertise in multichannel marketing, integrating offline and online media with broad and deep hands-on experience with Direct Response and National Brand Campaigns. She has significant experience as key liaison with start-ups to global corporations, enhancing revenue and turning data into actionable strategic insights.

Lorraine Galano
Account Director
Michele Smith
Michele Smith
Account Director

With over 20 years’ experience, Michele specialized in leveraging data-driven strategies to optimize media performance and drive client success.  Her expertise spans media buying, campaign management, and delivering impactful brand strategies. She is dedicated to translating insights into results, consistently achieving growth and enhancing operational efficiencies.

Michele Smith
Account Director

Our Blog

Not just a simple media blog, DirectAvenue uncovers and explains the media universe from within, offering in-depth coverage of the latest advertising data and trends. Stay ahead of the curve by gaining new market insights and comprehensive content on leading performance strategies, data, and measurement. It’s all about media across all screens and customer touchpoints, including linear TV and CTV.

Measuring Signal
Measuring Signal
09.27.2024
by Nicky Delasalle
attribution
brand lift
ctv
data-driven
first touch
incremental lift
last touch
linear
match market
measurement
networks
optimizations
programming
signal
tv
Top 5 Media Landscape Insights- October
Top 5 Media Landscape Insights- October
09.24.2024
2024
black friday
consumer behavior
ctv
cyber monday
datadriven
directavenue
ecommerce
holiday
holidays
insights
medialandscape
nielsen
shopping
streaming
top5
tv
tvads
viewership
Top 5 Media Landscape Insights- September
Top 5 Media Landscape Insights- September
08.27.2024
2024
amazon
datadriven
directavenue
disney
ecommerce
holidays
insights
Instacart
mcommerce
medialandscape
roku
streaming
top5
tv
tvads
viewership
YouTube
Top 5 Media Landscape Insights- August
Top 5 Media Landscape Insights- August
07.29.2024
2024
AI
datadriven
directavenue
disney
Google
insights
medialandscape
Microsoft
NBA
NBCU
netflix
nfl
olympics
streaming
TeamUSA
top5
tv
tvads
viewership
Top 5 Media Landscape Insights- July
Top 5 Media Landscape Insights- July
06.27.2024
2024
datadriven
directavenue
disney
espn
hulu
insights
july
media channels
medialandscape
olympics
prime video
streaming
top5
tv
tvads
viewership
Yahoo
Top 5 Media Landscape Insights- June
Top 5 Media Landscape Insights- June
05.30.2024
2024
amazon prime
datadriven
Dentsu
directavenue
household
hulu
insights
june
media channels
medialandscape
netflix
ott
performancemarketing
streaming
tiktok
top5
tv
tvads
Warner Bros
YouTube tv
Top 5 Media Landscape Insights- May
Top 5 Media Landscape Insights- May
04.29.2024
2024
datadriven
directavenue
insights
media channels
medialandscape
NBCU
NHL
ott
paramount
performancemarketing
prime video
revenue
streaming
tv
tvads
Twitter
X
Top 5 Media Landscape Insights- April
Top 5 Media Landscape Insights- April
03.27.2024
2024
2025
datadriven
digital television
directavenue
global ad spend
insights
media channels
medialandscape
ott
performancemarketing
revenue
streaming
tv
tvads
Top 4 Media Landscape Insights- March
Top 4 Media Landscape Insights- March
02.27.2024
amazon
datadriven
directavenue
disney
fox
Fubo
insights
march
medialandscape
peacock
performancemarketing
revenue
tvads
walmart
Exploring Retail Media Ad Expenditure
Exploring Retail Media Ad Expenditure
02.21.2024
2024
advertising
ctv
datadriven
directaveue
display
linear tv
omnichannel
prime video
retailmedia
roku
search
tvads
viewership
walmart
Top Media Changes this Month
Top Media Changes this Month
02.02.2024
ctv
data-driven
directavenue
espn
fox
linear
mlb
paramount global
performance marketing
sports
streaming
tv advertising
vizio
walmart
warner brothers
Top 5 Media Landscape Insights- February
Top 5 Media Landscape Insights- February
01.25.2024
ad spend
amazon
ctv
data-driven
directavenue
disney
environment
february
hulu
insights
landscape
linear
marketing
netflix
paramount plus
peacock
performance marketing
streaming views
top 5
tv

Let’s talk
about how we can help you achieve more.