Top 5 E-commerce Holidays in Q4

Have you built your advertising strategy against these 5 lucrative e-commerce holidays of the year? Here are the Top 5 holidays you should know!

1. Black Friday, November 24 -Although the traditional doorbusters approach to Black Friday is losing its appeal, the popularity of online sales is on the rise during this iconic retail event. According to eMarketer, there is an anticipated 4.5% growth in online sales in 2023 compared to 2022. A growing number of consumers begin searching for details on Black Friday deals as early as September or October. With the ongoing shift towards online consumer habits, numerous retailers now make their Black Friday offers available online, starting as early as Thanksgiving night.
2. Cyber Monday, November 27-In 2005, the term “Cyber Monday” was introduced by online retailers seeking to capture the substantial profits experienced by traditional retailers on Black Friday. Over time, the distinction between Cyber Monday and Black Friday has become less clear, with many online retailers also providing Black Friday deals. Nevertheless, Cyber Monday remains one of the most hectic shopping days of the year.
3. Giving Tuesday, November 28– Established in 2012 by a coalition of nonprofits affiliated with New York City’s 92nd Street Y, GivingTuesday was conceived as a philanthropic counterpart to “Black Friday” for holiday season giving. It has evolved into a tremendous success, raising over $3.1 billion for U.S. charities in the previous year alone, as reported by GivingTuesday. The initiative has also expanded its reach to numerous other countries. Consider innovative strategies for your brand to distinguish itself while making a meaningful impact:
   • Is it possible for your company to contribute proceeds or products to a meaningful cause?
   • Could you enable customers to convert their rewards points into a monetary donation for their preferred charity?
   • Even simply raising awareness through community engagement posts can strongly reinforce your company’s values to potential customers. While GivingTuesday is significant for the nonprofit sector, your brand can also use it as an opportunity to boost sales, reaffirm its purpose, and cultivate connections with consumers who prioritize shared values
4. Green Monday, December 11- Also recognized as “Cyber Monday 2,” Green Monday is the term for the final Monday in December, falling at least 10 days before Christmas. Coined by eBay executives in 2007, this day typically marks their busiest shopping day of the year. The significance of this particular Monday lies in the fact that, according to the company’s research, it often represents the last day for shoppers to place orders guaranteed to arrive before Christmas. This discovery led to a surge of last-minute shoppers flocking to the site. While shipping times have improved over the past 15 years, many retailers still offer Green Monday sales, attracting late-shopping consumers in search of deals.
5. Super Saturday, December 23-Super Saturday, also known as “panic Saturday,” designates the final Saturday before Christmas, serving as the last opportunity for last-minute shoppers to finalize their purchases before the holiday. Regarded by many as the official conclusion of the holiday shopping season, its sales have begun to rival or even surpass those of Black Friday. While some customers may be concerned about shipping delays in such proximity to Christmas Day, online retailers can provide reassurance through features such as same-day pickup or free expedited/guaranteed shipping.

1. Salsify, 2023

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